Oldis Media is an internal media company built on one belief: attention is the most valuable resource in the world, and most brands have no idea how to earn it.

We exist to understand how to get attention, create desire, and inspire someone to take action — then apply that system across a portfolio of companies. We are not a marketing department. We are not an agency. We are a media company that happens to serve brands we own.

Oldis Media sits alongside the Head of Ecom at Oldis Road — not above, not below. A client-agency relationship. They bring the brief and the budget. You bring the creative system that makes their spend work harder.

The team is talented. Production is consistent. What’s missing is someone upstream of all of it asking harder questions.

What formats haven’t we tried? What’s working in a completely different category that applies here? What does the comment section tell us about what people actually felt? Where is attention moving that we haven’t gone yet?

Content is not about aesthetics. It’s not about production value. It’s not about looking like a brand.

It’s about human behavior. Why does someone stop scrolling? What makes them watch to the end? What triggers them to share? What’s happening in the three seconds before they decide to keep watching or keep scrolling?

Organic is not a separate strategy from paid. It’s a testing ground. What earns attention organically gets scaled on paid. The Creative Director understands this loop intimately — and uses it to make every dollar of ad spend work harder.

The person we’re looking for runs this loop constantly: observe, theorize, test. Every piece of content they consume is data. They’re not watching — they’re studying.

You are a student of attention. You watch content the way a scientist watches an experiment — pulling out the variables, forming hypotheses, testing them. You understand that a comment section is a focus group. That watch time is a truth serum. That shares are the highest signal of all.

You don’t care which platform attention lives on. You care about what’s driving it and how to earn it. You’re not chasing trends — you’re studying the psychology underneath them.

You have strong creative instincts and you know when to trust data over taste — and when to trust taste over data. You’ll make something you personally find ugly if the signal says it converts. You’ll also push back on something that tests well but feels wrong for the brand. That tension is where you live.

You’ve spent time in agency world. You’re good at your job. But you’re tired of selling things you don’t believe in — churning through briefs for products with no story, no soul, no history. You want both performance and meaning.

Six people on the team. Talented, skilled, ready to be pushed. You’re their creative north star — not their project manager. You set the direction and the standard.

The founder has a strong point of view and clear instincts. He’s close to the brand. Once there’s trust, you own it.

We’re building a portfolio of brands that all need great creative leadership. The system you build here gets replicated across everything that comes next. The person who builds it grows with that vision.

Oldis Media is an internal media company with one mission: understand how to get attention, create desire, and inspire someone to take action — then apply that system across a portfolio of brands we own and build.

We are not a marketing department. We are not an agency. We are a media company that serves brands with real history, real products, and real people behind them. The stories are already here. This role is the person who finds them, frames them, and makes sure the world hears them.

A workshop you can walk into tomorrow. Artisans who have spent years perfecting a craft. A product that gets better every single year someone carries it — not worse. 70,000 sold and fewer than 30 warranty claims filed in 14 years.

A lifetime warranty that almost nobody uses — because nobody wants to trade in a wallet that has become uniquely theirs. A bootstrapped company that built its own manufacturing, its own supply chain, and its own fulfillment from the ground up without a dollar of outside capital.

A Reddit thread asking “is this just IG hype?” is the evidence that the world doesn’t yet know what this brand actually is. That’s the gap this role closes.

The product is real. The history is real. The workshop, the craft, the numbers — all real. What’s missing is the person whose entire job is to see the story in all of it and make sure it gets told to the right people in the right way.

Stories are happening every single day — in a workshop in Ecuador, in a Maine fulfillment center, in the hands of someone who has carried the same wallet for eleven years. Almost none of it is being captured with editorial intention. This role changes that.

You came out of serious editorial. A magazine, a publication, a long form journalism background where you learned what makes a story worth telling — and what makes an editor say yes before they finish reading the pitch.

You see stories everywhere. You walk into a room and you already know which moment matters. You watch a craftsman work and you see six different angles before they finish the first stitch. You read a set of numbers and you find the human truth inside them.

You know the difference between content that gets attention and a story that changes how someone thinks about a brand. You’ve been frustrated your whole career that most brands with real stories never figure out how to tell them. You want to fix that for a brand that actually deserves it.

You’re tired of working on things with no soul. No history. Nothing real behind them. You’ve been waiting for material worthy of your best work. This is that material.

You are coming in to build this. There is no playbook to follow, no existing structure to manage. You are the editorial brain that has been missing — and you will have the autonomy and the resources to build it the way it should be built.

Oldis Media has a growing team across the US and Ecuador. A production crew is already embedded full time in the workshop — rolling camera every day in one of the most visually compelling craft environments in the world. The infrastructure is there. The footage is there. The access is there. What’s been missing is the person deciding what it all means and where it goes.

Ecuador is available to you as often as you need it. The stories that will define this brand live in that workshop. Go find them.

We are building a portfolio of brands that all need their stories told. The system you build here gets applied to everything that comes next. The person who builds it becomes the institutional storyteller of a company built to last.

Oldis Road is a manufacturing-first leather goods brand.

We are not a dropshipper. We are not a marketing company with a product attached. We design and make the thing we sell.

The Oldis One has been around for more than a decade. Over 70,000 wallets have been sold. Fewer than 30 warranty claims have been filed in 14 years. The product works. The customers love it. The story is real.

Now the brand needs to be built around that truth with the same level of intention. That is the opportunity.

Oldis Road has what most brands pretend to have: real product, real craft, real history, real customers, and real proof.

What we need now is someone to turn that into a clear brand system. A customer should understand why the Oldis One is not just another leather wallet. They should understand what makes it different, why it matters, and why it is worth owning for years.

That does not happen from one ad, one landing page, or one good story. It happens when every part of the customer journey reinforces the same belief: the ad, the PDP, the packaging, the unboxing, the warranty, the email, the founder story, support, product presentation, and the way we explain what makes Oldis different.

You are a brand strategist with operator instincts.

You have worked close to a physical product before. You understand that brand is not just voice and visuals. It is how the product is presented, how the customer is educated, how the package feels, how support responds, and what the customer tells himself after he buys.

You are not interested in abstract brand decks that sit in a folder. You build systems people actually use.

You can look at a PDP and know the hierarchy is wrong. You can read an email and know it sounds generic. You can look at packaging and know it is not carrying enough weight. You can read customer reviews and pull out the language the brand should have been using all along.

You understand performance marketing, but you are not ruled by it. You know when data should change the message and when short-term performance is teaching the brand a bad habit.

You can work with a founder who has strong instincts. You do not need to replace those instincts. You need to organize them, sharpen them, and turn them into a system the company can scale.

Oldis Road is a real business with real customers and real product-market fit. We are not trying to invent a brand out of nothing. We are trying to uncover what is already true and make it impossible to miss.

The founder is close to the brand. The product has history. The workshop is real. The customers already say things most brands would pay to hear.

Your job is to take those raw materials and build the brand system around them. You will sit close to the business: media, story, creative, support, manufacturing, product, and ecommerce.

You are living in one of the most beautiful places on earth. You have time. You have experience. You have a life’s worth of stories and the ability to tell them. What you might not have is a reason to show up somewhere every week and do something that actually matters — something with a camera pointed at you, a talented production team behind you, a real audience watching, and a subject rich enough to hold your interest for years.

We’re building a documentary series about the history of leather. Think Blue Planet or How It’s Made — but for one of the oldest crafts in human civilization. Each episode tells a story: a tanning tradition, a trade route, a culture that built itself around leather.

We write the scripts. We handle the production. We bring the crew. You bring the presence, the voice, and the ability to make a stranger stop scrolling and keep watching.

You are the face and voice of the series. You don’t research the episodes — we do that. You don’t write the scripts — we do that too. You don’t manage the production — we have a team for that.

Your job is singular: you take what’s on the page and you make it real. You make a stranger care about something they’ve never thought about before. You hold their attention for eight minutes and leave them wanting the next episode.

That sounds simple. It isn’t. But the right person makes it look like it is.

You receive the script ahead of time. You learn it — not memorize it word for word, but know it well enough that when the camera is on you, you’re not reading. You’re talking. The production team handles lighting, sound, camera, and direction.

Shoot days are focused and efficient. One shoot day a week to start. As the series grows, so does your role in it: more episodes, potentially more shoot days, and potentially travel to locations relevant to the stories we’re telling.

Right now it’s one day a week. Where it goes depends on how good we make it together.

This is not a traditional casting call. We are not looking for a polished presenter. We are looking for someone with genuine presence — the kind of person who, when they start talking about something they find interesting, makes everyone around them lean in.

You might be a retired professor, a former journalist, a documentary filmmaker, a teacher, a businessperson who spent thirty years presenting to boardrooms, or simply someone who has spent a lifetime being curious about the world and knows how to share that curiosity with others.

Oldis Road has been making leather goods by hand in Ecuador since 2012. We own our production, we own our supply chain, and we own our media. The History of Leather is part of a larger vision — to build content that brings people into the world of craft, quality, and the things that are made to last.

This series will be watched by people who care about those things. It deserves to be told well.

You will be the face of that story. Not a footnote in someone else’s project — the face of it. From the first episode to wherever this goes.

Fabricamos artículos de cuero a mano en Imbabura. Producción real. Costos reales. Obligaciones reales. A medida que crecemos, necesitamos a alguien cuyo único trabajo sea asegurarse de que el motor financiero de esta operación funcione de manera impecable.

No estás aquí para hacer impuestos. Tenemos una firma para eso. No estás aquí para registrar transacciones. Tenemos un contador para eso. Estás aquí para construir los sistemas y controles que hagan imposible cualquier sorpresa financiera.

Eres dueño de la salud financiera de esta operación. La haces funcionar sin que nadie tenga que preocuparse por ella.

Eres metódico y un poco paranoico — en el buen sentido. No te sientes cómodo si no sabes lo que viene. Encuentras satisfacción en saber que cada número es correcto y cada obligación está cubierta.

Construyes sistemas que funcionan sin supervisión constante. No esperas que te gestionen. Configuras los tableros, las alertas, los procesos, y los posees por completo. Los problemas se resuelven antes de llegar a alguien más.

Te sientes cómodo entregando noticias difíciles de manera temprana y directa. Levantas la bandera antes de que algo se convierta en un problema — no después.

Entiendes la economía de productos físicos. Has trabajado en manufactura o producción antes. Sabes que una empresa de servicios y una empresa de productos son financieramente completamente diferentes.

You are writing a book.

The biography of Oldis Road — told from the ground up, through the voices of the people who built it. The workers who have been on the floor for years. The suppliers who have been part of the operation from the beginning. The former employees who carry the story with them. The community in Imbabura whose lives intersect with what has been built here.

You will be embedded in the operation in Ecuador’s Imbabura region. Your research tool is the interview. Your method is earning trust over time. Your primary deliverable is the book.

But you are not disappearing into research for a year and emerging with a manuscript. While the book is being built, you are filing dispatches — short, finished pieces of writing that come directly out of your research as it happens. The book is the complete work. The dispatches are what keep the editorial team fed while you build it.

The dispatches are not notes or summaries. They are real pieces of writing — crafted, edited, finished. A great dispatch stands alone as a story. It also happens to be building toward something larger.

The Editor in Chief in Austin receives the dispatches, gives light editorial direction, and routes them to the media team. You are not responsible for what happens to them after they leave your hands. You are responsible for making them worth using.

The book and the dispatches are both built from conversations. You seek them out, you earn them, you conduct them with patience and attention, and you shape them into something worth reading.

You have written a book, or you are genuinely ready to. You understand what that requires — sustained attention over months, patience with sources, the willingness to follow a story wherever it leads rather than where you expected it to go.

You know how to conduct an interview that surfaces things the subject didn’t know were worth saying. You can sit with someone who has never been asked to tell their story and make them feel worth listening to. You don’t rush that.

You are fluent in Spanish. Not conversationally — fluently. The workers, suppliers, and community members you are interviewing deserve to be heard in their own language without a translator in the room changing what they say and how they say it.

You are drawn to stories about labor, craft, and the people who make things with their hands. Not as a political position — as a genuine curiosity about what that life is and what it produces in a person over time.

You are able to live in Imbabura for the duration of the project — housing is self-arranged and costs in the region are low. The best material comes from being unremarkable inside a community — not from visiting it. We are open to US writers relocating for the project and to strong LATAM writers who write in English at a high level.

Leather goods manufacturing. Over 50 people. Imbabura region, Ecuador. Part of a holding structure that includes a brass hardware foundry in Colombia and a media team in Austin, Texas. Building since 2012.

Most writers spend years looking for a story worth telling. This one is already there. Over fifty people. Years of building. A community with its own deep relationship to craft and leather. A founder who came from the outside and built something real. Nobody has asked any of them to tell it yet.

You will be the first person to go in and find it. The book you write will be the permanent record of how Oldis Road was built — told by the people who built it. The dispatches you file along the way will reach an audience that cares about exactly what you’re documenting.